Hi There,
I’m Katie

Director of Media & Storytelling

Media Direction

& Storytelling

Podcast Production | Brand Narrative | Content Strategy

Crafting creative campaigns, visual storytelling, and brand experiences that amplify Dreavita’s mission and connect communities through care and creativity.

Focus Areas

Katie Roletto is a creative producer and director with over 15 years of experience leading campaigns, branded content, and multimedia storytelling. At Dreavita, she leads the development of Dreavita’s media arm, producing podcasts, social storytelling, and visual narratives that reflect the organization’s mission. With a background in directing award-winning campaigns for global brands, Katie brings creative vision and strategic clarity to Dreavita’s storytelling. Her work blends humor, heart, and purpose, translating complex ideas into stories that connect people to care.

Media & Storytelling Focus

  • Developing Dreavita’s long-form media presence, including branded podcasts and narrative campaigns

  • Shaping Dreavita’s voice and story across digital, audio, and video platforms

  • Producing multimedia assets that elevate Dreavita’s mission and highlight community impact

  • Building internal content infrastructure for sustainable, values-aligned storytelling

  • Bridging creative production and strategy to bring Dreavita’s vision to life

Roles & Credentials

Current Roles

  • Director of Media & Storytelling, Dreavita (2025–Present)

  • Producer & Host, The Morning Show at Night, Upright Citizens Brigade (2023–Present)

  • Freelance Creative Producer & Creative Consultant (Ongoing)

Education

  • B.A., Film & Media Studies, University of California, Irvine (2010)

Related Experience

  • Senior Creative Producer, Kitsch (2024–Present)

  • Associate Studio Art Director, Benefit Cosmetics (2022–2023)

  • Creative Content Manager, Benefit Cosmetics (2020–2022)

  • AVA Digital Awards – Gold Winner, Best Videography & On-Camera Talent

  • LVMH Ideal Leadership Award

  • Directed and produced multimedia campaigns for brands including Benefit Cosmetics, Aavrani with Lily Singh, Briggs & Riley, and Kitsch.

  • Led creative strategy and production for social, video, and branded storytelling across beauty, wellness, and lifestyle sectors.

  • Developed narrative frameworks that translate mission-driven ideas into accessible, emotionally resonant visual content.

  • Oversees Dreavita’s media storytelling initiatives, building systems for podcasting, video production, and longform storytelling.

  • Advocates for ethical, inclusive representation in creative industries and integrates these values into all media work.

Portfolio & Creative Work

Recognition & Partnerships

  • AVA Digital Awards – Gold Winner, Best Videography & On-Camera Talent

  • LVMH Ideal Leadership Award for innovation and leadership in creative direction

  • Featured creative lead for award-winning campaigns recognized by Glossy and Allure

  • Partnerships with production teams, wellness brands, and creative studios supporting inclusive, mission-driven storytelling

Creative Roles & Collaborations

Dreavita (2025–Present)
Leads Dreavita’s media and storytelling strategy, developing branded podcasts, digital content, and multimedia that reflect the organization’s mission. Collaborates across departments to craft narratives that highlight ethical employment, equitable access, and mental health innovation.

Creative Direction & Production (2010–Present)
Directs and produces award-winning campaigns and branded content for global and mission-driven brands. Experienced in end-to-end creative production—from concept and casting to post-production—for clients including Benefit Cosmetics, Kitsch, and Aavrani with Lily Singh.

Live Performance & Community Media (Ongoing)
Performs and produces live shows, including The Morning Show at Night at Upright Citizens Brigade, and continues to collaborate with creative teams on storytelling that blends humor, humanity, and social connection.

“Storytelling builds empathy, and empathy builds systems that care for people.”
— Katie Roletto
Support Dreavita

Interested in collaborating?

Creative Strategy & Media Development

Katie leads Dreavita’s media storytelling strategy, bridging creative direction, production, and brand narrative. With over 15 years of experience producing award-winning campaigns for brands like Benefit Cosmetics, Aavrani with Lily Singh, Briggs & Riley, and Kitsch, she translates Dreavita’s mission into stories that resonate across digital and real-world platforms.

Her work emphasizes the power of narrative to inspire empathy, equity, and connection, using storytelling as both an art form and a tool for social impact
“Katie helped us transform complex ideas into emotionally grounded storytelling that connects with people on a deeper level.”
— Partner Organization

Focus Areas

  • Media & Content Strategy

  • Narrative Branding & Story Development

  • Creative Direction & Production Management

  • Podcast & Video Storytelling

Storytelling Principles

These principles guide Katie’s work in shaping Dreavita’s media and storytelling. Each reflects her belief that narrative has the power to build empathy, reveal truth, and move people toward collective care.

  • Translating complex ideas into clear, emotionally grounded narratives that resonate across audiences and platforms.

  • Building stories in partnership, listening deeply, co-creating with compassion, and amplifying diverse voices.

  • Rooting every creative choice in authenticity and alignment with Dreavita’s mission of ethical, equitable care.

  • Approaching storytelling as both craft and curiosity: using play, humor, and experimentation to make serious work more human.

  • Designing stories that don’t just inform, but transform, shaping how people see themselves, each other, and the systems around them.

Get in Touch

Connect with Katie